Author: Patrick H. Norausky
This practical, how-to book is an outgrowth of a series of lectures and workshops over the past six years by a renowned expert in the field. As a first-of-a-kind book on this topic, it emphasizes the importance of the customer-supplier innovation team as a key means to gaining a competitive advantage. The reader is provided with a practical approach to identifying, creating, and operating customer and supplier innovation teams.
