Author: D. Keith Denton; Rebecca A. Denton
Geared toward individual and organizational creativity, this book shows you how to approach problems from unique perspectives. Designed to teach people how to think and act in different and more effective ways, you'll learn an alternative to traditional brainstorming and an assessment technique called Innovative I.Q. Survey. These methods have been proven to be successful by top-rated companies that have put them into action. The book examines the perspective of leaders ranging from Jack Welch of General Electric to Jack Stack of SRC. Innovative organizations like Hewlett-Packard, 3M, Federal Express, and Fujitsu are also explored.
