Author: Brian H. Maskell
Strengthen your leadership position by establishing measures that really make a difference. Your key to bottom-line performance is not reading the bottom-line results, but measuring and improving those processes that influence the bottom-line and eliminating those that don't. Brian Maskell's terrific book challenges all managers and management accountants to take a fresh look at the numbers they use to run their companies. This book unmasks the shortcomings of the traditional role of management accountants and shows the inadequacy of running a business based on financial reports. Maskell sets the challenge in the first chapter and exposes the limitations of traditional management accounting in chapter two. In subsequent chapters he clarifies the world class methods required for innovative, proactive management accounting: ABC, VAM, performance, measurement, concurrent engineering, target costing, value engineering, and life-cycle costing.
